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Of course, bleaches used to whiten skin are different from those used to bleach laundry and sanitize counters and floors. 1 in the 2020 Axios Harris poll that ranks corporate reputations. changed over time.Īutry noted that the United States’ desire for liquid bleach has skyrocketed during the COVID-19 pandemic, and Clorox ranked No. It made me wonder about the nature of cultural meaning and the depth of certain beliefs / prejudices, for example, the way whites sunbathe has changed in meaning as work and leisure practices have changed. “I was interested to learn that there is a social shame (judgment) associated with skin whitening similar to steroid use in athletes, which suggests that there is a belief that making one’s skin look smoother. It was such a compelling new set of ideas that I was curious to learn more, ”said Anne Marcotty, senior designer at University Communications. “Professor Autry was engaging and funny, and it seemed clear that she was eager to share his ideas. Others continued to discuss the idea of skin whitening after the event. And she also led a question-and-answer session after the conference. Several of Autry’s comments made the 50 staff in attendance laugh.
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“Will I ever proudly say ‘Oh, I wear my natural skin.’ What would that mean No concealer No more cat eyes? She wonders if natural skin movement will follow in the footsteps of recent natural hair movement. And black people are not supposed to admit skin whitening, let alone desire it,” Autry said.ĭarkness, says Autry, carries with it a demand for truth, a claim to authenticity that is enveloped in notions of being and natural appearance. Sammy Sosa and Blac Chyna, along with a handful of other celebrities like rapper Azealia Banks who have likened bleaching her skin to wearing a weave, stand out “because they neither deny nor apologize for anything. Others saw it as a scam, noting that it will cost you $ 250 to get a 3.5-ounce jar of the signature skin lightening cream, ”Autry said. Many of his fans and other watchers have felt betrayed and insulted by the blatant disavowal of dark skin as a problem to be treated or corrected. Similarly provocatively, artist Blac Chyna received a public release after approving a new product line called Whitenicious in Nigeria. Their shiny faces are often framed by silky blonde hair.īlac Chyna models for Whitenicious Diamond Brightening and Brightening Face Cream.
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Autry showed “before and after” footage of professional baseball player Sammy Sosa Blac Chyna model and musical artists Beyonce, Rihanna and Nicki Minaj, who have all been accused of turning their dark skin tone to light brown or even white. The face whitening trend is booming in America, especially among black celebrities. On November 17, she gave a speech entitled “ Bleach, and Other Performance Enhancing Drugs ”as part of the Wesleyan Staff Breakfast Series. It’s about whether we’re trying to get closer to white, ”said Robyn Autry, associate professor of sociology.Īutry, a critical sociologist, is an expert on topics related to racial identity, darkness, and memory studies. “For In black people, it’s not about whether our skin is dewy, glowing, or glassy, or whether we’re trying to hide acne scars or minimize the appearance of fine lines and wrinkles. While it is considered acceptable, if not expected, for women to cover fine lines and wrinkles with makeup, creams, injectables, or undergo cosmetic procedures like facelifts as they age, the The idea of changing skin tone, especially for black and brunette people who are most likely to face colorism – is a newer and strangely popular skin care craze.
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Robyn Autry, associate professor of sociology, spoke about “bleach and other performance enhancing drugs” as part of the Wesleyan Staff Lunch Series on November 17.